St Alden began in 2020, when the world slowed down. What started as a lockdown project, formerly known as King St Apparel, a loungewear and streetwear brand born in Melbourne, Australia, quickly became something more: a way to connect through clothing during a time of isolation.
Five years later, that same brand has grown up. Now based in the United States, St Alden is the natural evolution of King St, created for the customer who’s grown alongside us. The name has changed, the styles have evolved, but the vision remains: to make pieces that feel personal, intentional, and rare.
Inspired by Australia’s year-round sunshine and effortless resortwear culture, St Alden is grounded in warm-weather dressing. But we’re not just here to mimic what’s been done, we're here to reimagine it. That’s why our collections focus on unexpected (even unconventional!) textures, hand-drawn prints, and silhouettes that stand out. Every piece is made to order, handmade in the USA, and created with care.
At St Alden, we chase that feeling that makes people ask, "where did you get that?" Because we know our pieces are special.